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【官宣】对话CEO | 深度解析WTT世界乒乓球职业大联盟起源(中英对照)

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对话CEO | 深度解析WTT世界乒乓球职业大联盟起源
A Message from the CEO I World Table Tennis Origins

亲爱的球迷、媒体、各利益相关方:
Dear Fans, Media and Table Tennis Stakeholders,
正如早些时候我在写给国际乒联大家庭的信中所提到的,这是一个全球都处于巨大变化的时代。我们努力在动荡中寻找新常态。与时俱进、适应新形势的人方可冲出乱世,迎接成功。
As I also wrote to the ITTF Family earlier today, this is a time of immense change felt right across the world. Whilst we will all look for a piece of normalcy amidst this change, it is also often stated that those who can best move with the times and adapt to the new landscape will be the most successful.
体育产业迎来关键时刻,我们隆重推出WTT世界乒乓球职业大联盟,将大胆的想法付之行动,努力打造乒乓球运动更光明的未来。新冠疫情之下我们最初的计划受到了一定的影响,但现在是时候进行自我改造并积极拥抱变化了。
At this threshold moment also for the entire sports industry, we are launching World Table Tennis (WTT), bringing bold ideas to the table to ensure a better and brighter future for our sport. Our original plan might predate the pandemic that has engulfed the globe, but if ever there was a time to embrace change and reinvent oneself, it is now.
下文是有关WTT世界乒乓球职业大联盟起源的深度分析,以及为什么我们会认为这一举动将彻底改变乒乓球运动版图。
Here follows an in-depth analysis looking into the origins of WTT and why we see this as the moment that will change table tennis forever and for the better.

斯蒂夫·丹顿
国际乒联首席执行官
Best Regards,
Steve Dainton, ITTF CEO


乒乓球拥有140多年的历史,最初起源于英国。在18世纪末,英国的贵族首先发明了这项运动。
Table Tennis, ping pong, whif whaf or whatever name has been used is a sport that has existed for more than 140 years and is believed to have first been played by the aristocrats in England in the late 18th century.
国际乒乓球联合会(国际乒联,ITTF)成立于1926年,负责管理和运营全球范围内的乒乓球运动。
The International Table Tennis Federation (ITTF) was subsequently founded in 1926 with the aim to govern and manage the sport of table tennis all over the globe.
在长达50多年的时间里,国际乒联只负责一项比赛——即:世界乒乓球锦标赛。世界乒乓球锦标赛每两年举行一次,分为团体赛事和单项赛事。
For more than 50 years, the ITTF was responsible for one competition only – The World Table Tennis Championships, hosted every two years, with team and individual events.
1980年,诞生了一项全新的单打赛事:汇集全球16位顶尖选手的国际乒联男子世界杯。女子世界杯则创办于1996年。1990年还增加了一年一届的团体赛事,不过团体赛在1996-2006年期间停办。
In 1980, a new singles event was born: the ITTF Men’s World Cup, with the best 16 players from around the world. A women’s event first started in 1996 and biannual team events were also added in 1990, but was not played between 1996 – 2006.
1996年,国际乒联还推出目前称为“世界巡回赛”(原名:职业巡回赛)的全新赛事。
In 1996, the ITTF then introduced its now called World Tour (originally named Pro Tour).
2018年,在全新的行政管理体系之下,国际乒联迎来一支崭新又年轻的领导团队。他们担心现有的赛事已经无法满足核心利益相关方(主要是球员和球迷)的需求。在瞬息万变、竞争激烈的体育市场中,乒乓球运动的未来可能会遭遇风险。
In 2018, under the guidance of a new administration in the ITTF, with a young and fresh management team, there was concern that the existing events were not meeting the needs of its core stakeholders – mainly the players and the fans and therefore this putting at risk the future of table tennis in a fast-changing and more than ever competitive sport market.
乒乓球是参与度最高的运动之一,但国际乒联的赛事奖金却不够高。除世锦赛之外,其余赛事收到的关注度少之又少。与其他运动相比,商业增长的差距越拉越大。国际乒联商业收入增长缓慢,赛事本身又远低于职业竞争赛事的要求。这也意味着,乒乓球在全球媒体中所收到的关注度很少,这也对国际乒联成员协会带来了一定的负面影响。被媒体报道所包围的年轻群体更倾向于选择其他在体育市场中更具竞争性的运动。
Despite being one of the most practiced sports in the world, prize money at ITTF events was not high enough, events outside the World Championships received little attention and, compared to other sports, the gap in commercial growth was becoming larger and larger. There was only a slow increase of commercial revenues and the events themselves were far below the standard needed to be competitive. It meant that the attention the sport received was minimal in the overall global media landscape and this therefore affected the ITTF membership also in a negative way as prospective young people surrounded by media would be more likely to choose another sport that it found excited by in the market.
所以,乒乓球运动的未来将走向何方?
So what was next in the history of our sport?
(下段无翻译)
After many reflections, the ITTF leadership decided it was the time to take action, to seek external expertise, to carefully analyse and eventually to figure out how to change for good our position.
WTT的诞生
THE BIRTH OF WORLD TABLE TENNIS
在开启这段全新旅程之前,国际乒联于2018年聘请了专业咨询机构德勤(Deloitte)、卫达仕(Withers)协助进行审计,分析了以往国际乒联的商业运作方式,重新定位乒乓产品,探索如何才能实现增长。调查结果清晰地显示,在国际乒联内部同步进行专业管理和商业活动的效率不高,效果不佳,从而影响了整个商业潜力。国际联合会成立的宗旨是为成员协会管理运动,发展运动,制定比赛规则等等。他们缺少专业的商业化支持,缺乏在瞬息万变的体育世界中所需要的多功能运作。
On the start of this journey, the ITTF hired professional consultants, Deloitte and Withers, to assist with conducting an audit, analysing the way the ITTF has been managing its properties, and positioning them in the market and exploring ways in which table tennis could grow. The results clearly showed that making a professional platform and ensuring the business thrives inside the ITTF was not as efficient or effective as it could be, and it therefore affected its commercial potential.  International Federations are set up to govern the sport for its Member Associations, to develop the sport, to manage the rules of the game, but lack the commercial and professional experience, as well as the versatility in operations that the sport industry requires to act and operate in the fast-moving business world.
在此基础上,WTT世界乒乓球职业大联盟应运而生。目标与使命帮助ITTF的赛事及商业做全面升级与改造,进一步推动世界乒乓球的影响力!并为世界乒乓球运动职业化发展树立里程碑!这是乒乓球运动发展140年来最伟大的一项改革与创新!挑战与机遇并存,希望世界乒乓球人团结一心,共襄盛举!
World Table Tennis was born because of the need to develop a new, innovative and entrepreneurial approach to how table tennis should manage its competition platform. Because of the necessity to place our sport where it truly deserves to be by developing World events and commercial systems on behalf of the ITTF that will ensure that this period is also recognised as a significant milestone in the history of table tennis.
在与专业机构进行的工作基础之上,国际乒联联合发起名为WTT世界乒乓球职业大联盟的全新世界性组织,核心宗旨是为球员和球迷打造专业化的乒乓赛事平台。WTT世界乒乓球大联盟组织肩负推广乒乓球的重任,鼓励更多人参与这项运动。
On the base of the work carried out with our professional consultants, the ITTF set up an organisation called World Table Tennis (WTT) whose core responsibility is to create a professional platform of table tennis events for the players and fans. An organisation that will grow the sport to be so much more popular to the market that it will encourage more people to love and play the sport of table tennis.
创立WTT世界乒乓球职业大联盟最主要的目的就是在不引发内部干扰的情况之下,提升乒乓球运动的商业价值,解决目前球迷和球员中存在的分歧问题;专注于围绕运动创造价值,开创乒乓球运动的全新时代。同时,允许国际乒联和成员协会更好地专注于协会本身的核心活动。
WTT will therefore also be responsible for growing the commercial value of our sport without internal distractions. Ensuring that the deficiencies that existed for the fans and the players are resolved,  focusing on creating value around table tennis and a brand new era for our major events, while at the same time, allowing the ITTF and the Member Associations to focus on their core activities.
WTT世界乒乓球职业大联盟的创立不仅收到了参与招标过程的各大外部专业商业公司的一致好评,还解决了夏奥体协(ASOIF)在《全球体育未来》报告中所提到的一系列重要问题。因此,其他国际联合会对我们采取的模式表示极大兴趣,这也就不足为奇了。
The creation of WTT not only has been praised by almost all external business professionals who were involved in the tender process, but also addresses most of the key aspects included in the report of the ASOIF “The Future of Global Sport”. It is thus not a surprise that other International Federations have shown interest in the model we are adopting.
WTT世界乒乓球职业大联盟将从2021年起负责运营国际乒联全部赛事。
World Table Tennis will be responsible for running all of the ITTF’s events from 2021.
作为完全自治的机构,WTT世界乒乓球职业大联盟将确保利用更加灵活和现代化的方式来管理其商业业务,包括:获取外部投资加速乒乓球的发展、针对外部因素(如:目前正在遭遇的危机)快速做出反应等等。
As an autonomous organisation, WTT will be able to ensure it manages in a much more flexible and modern way, such as obtaining external investment to accelerate the growth of table tennis, or having the capacity to quickly react to external elements, such the current crisis.
当下受新冠肺炎疫情影响,情况变得更为复杂。但WTT现已全面运转,正在创造乒乓球的美好未来。
Now fully up and running, WTT is fighting for a brighter future for table tennis, despite the current complications caused by the COVID-19 pandemic.
从2021年开始,我们可以期待看到的最重要的改变有:
The most significant outcomes of the new model expected to be seen from 2021 are:
赛事奖金大幅提升
Increased prize money
全新职业赛事系列,包括:巅峰重磅赛事
New professional event series with blockbuster marquee events
全球知名的商业伙伴和投资者
Globally renowned commercial partners and investors
独立举办女子赛事,进一步推动女性赛事发展
Exclusive women’s tour to further promote the women’s game
为所有未来之星提供无与伦比的发展/高效机会
Unrivalled development / high performance opportunities for all future stars
强大的商业化平台,确保乒乓球可以赶超其他运动
Robust commercial platform enabling table tennis to catch up with other sports
一流的电视制作,以全新角度展现乒乓之星
Enhanced TV production to showcase the stars from a fresh angle
投资全新社交和数字化战略,进一步推广球员和赛事
Investment into a new social and digital strategy to further promote players and events

“我们希望通过WTT世界乒乓球职业大联盟能够打造出真正有利于球员和球迷的平台和组织,进一步优化赛事结构,提供更多赛事奖金。同时,帮助国际乒联及其成员协会进一步提高乒乓球的兴趣度和知名度。我们投入了大量的时间和资源。这是一个巨大的项目,将彻底革新乒乓球运动。我们雄心勃勃,为美好的未来而战,而不是害怕和保守地认为变革是困难的。我们相信,只要认真努力,一切皆有可能。我一直喜欢引用爱因斯坦的一句名言:‘不要重复做着同样的事情,却期待可以得到不同的结果。’”——斯蒂夫·丹顿,国际乒联首席执行官
“Through World Table Tennis, we are endeavouring to build a platform and organisation that really benefits our athletes and fans directly, enabling better structured events and higher prize money, but at the same time, helps the ITTF and its Member Associations to grow the interest and popularity of the sport. Lots of time and resources have gone into this, as it’s a huge project that will revolutionise our sport for good. We know we are being super ambitious but we need to. We would prefer to be ambitious and fight for a brighter future than being afraid and conservative thinking that change is difficult; we believe anything is possible if we put our mind to it and, as I always like to quote Albert Einstein: “Do not expect different results by doing the same things over and over again”.” – Steve Dainton, ITTF CEO.
“核心头部产品缺乏专业性,这是我们一直以来的问题。现在我们迎来了乒乓球运动的重要时刻,已经迫不及待地想要克服无法预知的挑战,进入全新时代。”——马特·庞德,国际乒联市场总监
“The professionalisation of our core top products is something that had been missing in our sport. This is a great moment for table tennis, and we cannot wait to enter our new era upon overcoming the unforeseen challenges of 2020”. – Matt Pound, ITTF Marketing Director.

全新赛事架构,引领成功
EVENTS STRUCTURED FOR SUCCESS
在分析全球娱乐市场以及与各方协商之后,WTT世界乒乓球职业大联盟引入全新赛事结构,为职业球员、球迷、转播商、主办城市和赞助商提供现代化的参赛观赛体验。
Having analysed the global entertainment market and liaised with all stakeholders, WTT is introducing an exciting, new event structure, which will provide a much more modern entertainment experience for the professional table tennis players, fans, broadcasters, cities and partners.
大满贯赛事是全新赛事结构的巅峰。每年设立4站,全球顶尖球员将在这里展开最强对决。大满贯赛事提供乒坛最高奖金,还将通过媒体为全球球迷讲述更富意义的动人故事,打造家喻户晓的绝佳平台。
At the pinnacle of the new event structure are the Grand Smashes. Held up to four times per year, they will feature the world’s best players on the planet, offering the highest prize money in the sport, and the perfect platform to build up household names and a more meaningful, eye-catching event narrative in the media for global followers.
大满贯赛事将殿堂级乒乓对话、社区激活与娱乐活动完美结合。这是球员梦想登顶的巅峰赛事;这是城市热烈欢迎的乒坛盛事;这里有球迷不容错过的精彩故事。
Providing the perfect mix of the highest-level table tennis, community activation and entertainment, the Grand Smashes are the marquee events that all players want to win, all cities want to host, and all fans simply cannot miss!
为了营造全年都能欣赏到精彩乒乓赛事的氛围,WTT系列赛应运而生,将为所有职业球员提供充足的世界级赛事参赛机会,为全球球迷提供近距离接触偶像的机会。
For the constant, adrenaline-filled action throughout the year there is the WTT Series, giving all athletes more prestigious events to play in and enabling fans from all corners of the world to watch their idols in the flesh.
WTT冠军系列赛以及WTT世界杯决赛同样将提供丰厚的赛事奖金和可观的世界排名积分;球星挑战赛和挑战系列赛将为年轻球员提供向职业乒乓进阶的舞台。
Once again, highly competitive prize money and valuable world ranking points are on offer in the WTT Champions Series and showpiece WTT Cup Finals, while the Star Contender and Contender Series offer opportunities for up and coming athletes to climb the ladder of professional table tennis.
全新赛事结构将带来多方面的积极影响:球员将获得更多比赛机会,可争夺更高赛事奖金;独立举办女子赛事,全球目光聚焦新生代女性球员;创新赛事场馆,开启身临其境非比寻常的乒乓之旅;世界一流的电视制作,讲述赛场内外故事,为全球球迷带来绝佳观赛体验。
The benefits of the new event structure are widespread: greater competition among athletes to attain more attractive prize monies; separate women’s events to brighten the spotlight on the next generation of female stars; iconic venues and locations for an “I was there” experience and world-class TV production and digital storytelling to entertain a growing global fanbase.
WTT世界乒乓球职业大联盟赛事不仅面向所有体育球迷,更为所有喜爱娱乐的粉丝打造。随着赛事在全球范围内不断扩展和落地,WTT希望能有更多人参与进来,享受前所未有的现场版乒乓体验。
After all, WTT events are not designed just for sports fans, but all people who love to be entertained. With events spread around the world, WTT wants people to experience live table tennis who have never had the opportunity before.
众多全球重点城市已经申请自2021年起举办大满贯赛事和其他WTT系列赛。具体主办城市名单将于今年稍晚公布。如果您对主办WTT赛事感兴趣,请联络:events@worldtabletennis.com
Many major, globally recognised cities have bid to host the Grand Smashes and other WTT Series events from 2021 and host cities will be announced later this year. If you are interested in staging a WTT event, please email events@worldtabletennis.com.
经验丰富的专业团队
EXPERIENCE AND EXPERTISE

为了确保项目成功,WTT世界乒乓球职业大联盟从世界各地广泛招纳具有深厚行业经验的人才专家。
To ensure its success, WTT is bringing to the table the best of the best expertise from around the world.
菲利普·勒·弗洛克( Philippe Le Floc’h)出任WTT高级商务战略顾问,负责为公司领导层提供商业战略咨询,推动乒乓球运动进一步向前发展。
In his role as Senior Commercial Strategy Consultant, Philippe Le Floc’h is advising on WTT leadership and commercial strategy to drive table tennis forward in the modern era.
勒·弗洛克拥有超过25年的顶尖体育行业从业经历,此前他曾担任国际足联首席商务官及欧足联商业总监。
Le Floc’h has been operating at the highest level of sports business for more than 25 years, including highly successful stints as Chief Commercial Officer at FIFA, football’s international governing body, and as Marketing Director at UEFA, the sport’s European governing body.
勒·弗洛克拥有体育行业全方位从业经历,他的加盟将为WTT带来更多丰富宝贵的体育营销经验,进一步增强公司实力,引领乒乓球运动走向新时代。
As such, Le Floc’h brings an invaluable wealth of experience in the field of sports marketing, thus bolstering WTT’s position of strength as it sets out to elevate table tennis to unprecedented heights.
勒·弗洛克在WTT世界乒乓球职业大联盟的主要工作职责包括:为公司整体策划、商业结构、赛事架构、媒体及数字版权、赞助组成、商业合同、公共关系、大众传播以及品牌建设提供专业战略意见,并参与公司重要会议及赛事活动。
At WTT, Le Floc’h provides strategy on the overall master plan, event structure, media and digital rights, commercial contracts, commercial structure, sponsorship structure, public relations / communication / brand, and attends key WTT meetings and events.
斯蒂夫·达基特(Stephen Duckitt)担任WTT世界乒乓球职业大联盟赛事战略总监,进一步促进WTT团队运营能力,拓宽国际视野。达基特拥有超过15年的全球体育行业从业经历,此前曾在ATP世界巡回赛和WTA国际系列赛中从事赛事管理和营销工作。
WTT’s operations and ambitions have also been boosted by the arrival of Stephen Duckitt as WTT Event Strategy Director. Duckitt boasts more than 15 years of corporate global sports industry experience, including management and marketing of top international tennis events on the ATP World Tour and WTA International Series.
WTT世界乒乓球职业大联盟致力于引领乒乓球运动迈向新高度,为球员提供最好的参赛环境,为球迷提供无与伦比的观赛体验。WTT希望为球员打造专业化平台,进一步激发职业球员的全部潜力。
WTT is looking to take events to the next level, ensuring the best possible experience for players and simply irresistible entertainment for fans. WTT is looking to create a platform for table tennis players to increase their potential as professional athletes.
乒乓球运动即将腾飞,更多WTT世界乒乓球职业大联盟详情,请登录官网worldtabletennis.com查询。
It’s time for table tennis to fly! Stay tuned for more exciting developments coming soon at worldtabletennis.com.

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聽楼主| 发表于 6 天前 | 显示全部楼层
英文版取自国际乒联官网,中文版取自国际乒联中文网,红色字体为中英文不一致的地方。此文了无新意,老生常谈。
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沙主席 - 事必躬亲,还是有新意的
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国际乒联瞎折腾吧
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感谢楼主的分享
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十分感谢。
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